Tuesday, April 29, 2008

ON SALES...

Taking into consideration Siggy’s post about RSS feed’s usefulness and convenience for readers and organizations, as well as, Mattias’ and Yiota’s brilliant comments on that post, I would like to emphasize RSS biggest benefit for web audience and that is update notification.

From my personal experience, I have spent a lot of time constantly visiting a particular website to see if there is something new in it. For instance, when my favorite brand of clothes is going to put 70% sales only for one weekend??

Check out my search Diary :)
14/04, Monday: Enter my favorite’s brand Official website, Results: No Sales
21/04, Monday: Enter Official website for second time, Results: No Sales
28/04, another Monday: Enter Official website for third time, Results: No Sales :(
04/05, Sunday evening…after an exhausting weekend..: Enter Official website for second time this week, Results: Sales were running this weekend…%^$#%* I missed it!!!!!!!! :( :(:(

I will have to totally agree with what Bill Gates indicated in a speech at the Microsoft CEO Summit 2004 in Redmond, Washington: “if you just put information on a Web site, then people don't know to come visit that Web site, and it's very painful to keep visiting somebody's Web site and it never changes. It's very typical that a lot of the Web sites you go to that are personal in nature just eventually go completely stale and you waste time looking at it; And so, getting away from the drawbacks of e-mail -- that it's too imposing -- and yet the drawbacks of the Web site -- that you don't know if there's something new and interesting there; this RSS is about solving that”. (source: About.com)
He knows better…..right?

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